Fireweed Strategies

Fireweed StrategiesFireweed StrategiesFireweed Strategies

Telling Alaska's Stories

Fireweed Strategies was born from a simple but powerful idea: tell the full story of Alaska’s industries with accuracy, integrity, and heart.


What began as a family-run publishing company has grown into a trusted communications partner for organizations across Alaska and beyond. We specialize in helping associations, businesses, and community leaders communicate clearly, strategically, and with purpose.


At Fireweed, we’re more than publishers or consultants. We’re collaborators, advocates, and champions of the work that keeps Alaska moving forward.

Our Latest Publications

The People and Projects Powering Alaska

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A Foundation of Family Values and a Partner-Driven Mission

We’re proud to be a multigenerational business, led by a team that blends decades of industry experience with fresh perspective and energy. 

Lee Leschper - Founder

Lee Leschper - Founder

Lee Leschper - Founder

Will Leschper

Lee Leschper - Founder

Lee Leschper - Founder

Mary Leschper Schaper

Lee Leschper - Founder

Mary Leschper Schaper

Why Fireweed?

Fireweed is one of the first plants to grow back after a wildfire — it signals renewal, strength, and the start of something new.


We chose the name Fireweed Strategies because it reflects the work we do and the values we stand for. Whether we’re publishing a magazine, launching a campaign, or building a message from the ground up, we lead with clarity, creativity, and resilience, just like our namesake. 

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